Best Free SEO Optimized WordPress Themes 2024!

Last updated: | written by Avatar photo Casper

SEO (Search Engine Optimization) is one of the most important factors in having a successful website nowadays, primarily if your website benefits from search traffic. A search engine-optimized website built from scratch requires a big budget, which most entrepreneurs, bloggers, and online shops don’t have. Luckily, WordPress has grown into the most used content management system (CMS) globally; in fact, more than 30% of all websites run on it. The high demand for quality WordPress themes has increased tremendously, so has the amount of free & premium themes published every day.

Everyone can create and release a WordPress theme, which makes it impossible to differentiate the good from the bad, luckily we have done that for you. We have spent more than 38 hours testing various free WordPress themes. Below is a list of the best ones we’ve found – we have tested a total of 318 free WordPress themes.

Best Overall SEO Optimized Themes

Newspaper Builder

For those in the publishing industry, Newspaper Builder stands out as the premier choice among the best free SEO-optimized WordPress themes. Its minimalist design ensures your content takes center stage, optimized for mobile devices to cater to readers on the go. SEO is a priority, with features like schema markup to boost your search engine presence. Integration with AdSense and affiliate marketing tools opens up lucrative monetization channels, seamlessly blending ads with content.

Creativity Hub

With search engine optimization at its core, Creativity Hub ensures your content not only looks good but also ranks well. The theme’s adaptability with popular page builders like Elementor and Divi Builder means your dream website is just a few clicks away, customizable for any niche from travel to business. WooCommerce integration opens up e-commerce possibilities, while schema markup enhances your site’s visibility on search engines. Creativity Hub is the epitome of simplicity meeting sophistication, designed to cater to the needs of both seasoned agencies and budding bloggers.

Simple Nova

Simple Nova shines in the realm of the best free SEO-optimized WordPress themes, designed for a broad spectrum of users from bloggers to corporate entities. Its clean, cool design, coupled with dark mode, enhances visual appeal while maintaining a minimalist aesthetic. The theme’s responsiveness and mobile-friendly layout ensure a seamless user experience across all devices. Optimization doesn’t end with aesthetics; Simple Nova is SEO-ready with schema markup, ensuring your content is primed for search engines. Its compatibility with leading page builders like Elementor and Gutenberg allows for effortless customization, making it ideal for everything from e-commerce sites to personal blogs.



Astra is a very popular free theme; it’s a fact in one of the WordPress themes with the fastest-growing user base. The design is excellent and works exceptionally well for e-commerce WordPress websites. The code is lightweight and SEO optimized, and the design is fully responsive.

Minimalist NewsPaper

If you are just about to build your own blog, magazine, or anything else writer-related, then the Minimalist Newspaper theme is worth a try. The theme works with most schema mock-ups (json, etc) which allow you to have reviews or any other types of affiliate content. This theme is fully SEO optimized as well and we have made sure to put plenty of space for ads. These ads can be placed anywhere you like. AdSense is fully compatible with this theme, so you can get started earning money on ads. No matter what content you have in mind for your new blog or anything alike, this theme is definitely for you.

Superb eCommerce

Superb eCommerce is a new theme for your WordPress website which is deeply integrated into WooCommerce and Easy Digital Downloads. This theme is ideal to use for your new online shop. This theme is compatible with every block, page builder, and widget available on the market. Superb eCommerce is equipped with nice and neat blog layout, which enables you to quickly get started with a blog on your new website. Nevertheless, this theme is great for using all kinds of plugins and fully SEO optimized, ready to compete with your competitors. With this theme, you get a fast page speed, clean code, and fully GDPR compliant.

Minimalist Writer

This theme is essential for you who wants to create a blog or a newspaper. It has a beautiful minimalistic design that really gets the job done. This theme is SEO optimized which means that you will get a fast and efficient theme that boosts your overall page speed. Minimalist Writer is loaded with features and advertisement opportunities that allow you to earn money on various ads on your website. The theme is super easy to install and use. The interface is clean and user-friendly which means that you don’t need to worry about the technicalities that allow you to get started creating content. Using the Minimalist Writer allows you to rank anywhere on the internet.

Best Free Search Engine Optimized Business Themes

Gutenshop eCommerce Theme


Gutenshop is a next-generation Gutenberg webshop theme. You can build any design you can imagine using only the WordPress 5.0 editor: Gutenberg. The entire theme is based around it, so it’s, of course, 100% compatible with it and uses every inch of the new editor to give you the flexibility to create your dream shop. The theme uses no external code libraries & page builders, which makes the theme blazing fast. In addition, Gutenshop is fully SEO optimized and responsive.

Neve WordPress Theme


Neve is a multipurpose WordPress theme built with the user in mind. It is one of the fastest themes and comes with support for SEO and mobile. If you want to customize your pages with drag-and-drop, it lets you do that via Elementor or Beaver Builder. Check out its collection of free starter sites for business, WooCommerce, blogging, portfolio, travel, agency, and a lot more.



Bloggist is a minimal and search engine optimized (SEO) responsive blog theme. It’s easy to set up & looks exactly like the screenshot when you install it. The code & design is excellent, and so is the page speed – we recommend this theme for people looking for a clean blog design, especially beginners, since it’s straightforward to set up.

Hestia Lite WordPress Theme


Hestia Lite is a prevalent WordPress theme created by ThemeIsle. The design is an excellent fit for most business and online shopping websites. The theme is fully responsive and has a great loading time. It’s, of course, thoroughly search engine optimized and supports most page builders, so you can create most designs.

Elegant Pink

Elegant Pink

Elegant Pink is a feminine WordPress theme designed with clean and SEO-optimized codes to rank your site higher on search engines. This theme ensures that your website loads quickly, even on slow internet, as it comes optimized for speed. You get a unique Pinterest-styled layout with this elegant theme that ensures your website stands out from the crowd. Elegant Pink is fully responsive and mobile-friendly so that you get a smooth performance across all devices. Additionally, the theme comes translation-ready so that you can translate it to your preferred language.  

Gutenix WordPress Theme


Pay your attention to the brand new Gutenix free WordPress theme. It was made to expand the possibilities of such popular page builders as Gutenberg, Elementor, and Brizy. This possibility allows you to work on various projects. Furthermore, Gutenix’s theme is Retina and WPML ready, making it perfect for gaining an audience worldwide. What is more, reaching the top ranking in any search engine is no more a problem, as the Gutenix theme is completely SEO-optimized.   

Best Free SEO Optimized WordPress Blog Themes

Writers Blogily WordPress Theme

Writers Blogily

Writers Blogily is a free responsive, search engine optimized WordPress theme made for blogs and news websites. It’s fully responsive and comes with many widget areas where you can place advertisements. Writers Blogily is an excellent choice for most affiliate blogs and websites.

Nisarg WordPress Theme


Nisarg is what many people would call “Old but gold.” It’s an ancient, popular free WordPress theme made by Falguni. Although it’s his only theme, he still keeps it up to date and SEO optimized. The code is excellent; it’s lightweight and easy to read – the theme is fully responsive and comes with significant customization.

Minimalistblogger WordPress Theme


Minimalistblogger is pretty self-explanatory. It’s a blog theme with a stunning & minimalistic design. It comes with nine widget areas where you can put advertisements or other stuff. It’s fast, responsive, and thoroughly search engine optimized. A great thing about this theme is that it’s beautiful, out of the box, and easy to set up.

Griddist WordPress Theme


Griddist is a uniquely responsive and lightweight theme; it’s a great theme if loading time and search engine optimization mean a lot to you. The theme is fully SEO optimized & crawlable for search engines. The design is a masonry blog grid style; even though you have many articles, it still looks beautiful.

Allegiant Theme


Allegiant is a free WordPress theme mainly created for business websites, but it also works excellent as a magazine or newspaper theme. The theme has Gutenberg blocks, slideshow, portfolio, team members, and other great stuff if you want to take your website to the next level. It’s entirely SEO optimized, loads fast, and works with all popular plugins.



newspaperly is a free & great-looking newspaper and magazine WordPress theme. It’s lightweight, SEO optimized, and responsive, so it looks incredible on all devices. It has a lot of widget areas where you can put your advertisement or information. It has decent customization and is recommended for most magazine or newspaper websites.

Best Free SEO Optimized WordPress Webshop & E-Commerce Themes



OceanWP is a feature prosperous WordPress business and shop theme. It is one of the best-rated WordPress themes on It’s lightweight and has excellent written code; it is, of course, fully SEO optimized. In addition, the theme is free and fully responsive.

Best Free Search Engine Optimized WordPress Photography Themes

One Pageily

One Pageily

One Pageily is a free SEO-optimized WordPress theme made for business & landing pages. The theme is simple and comes with many features and widget areas. Its load time is quick, and the design looks great. The best part about this theme is that it looks beautiful out of the box.

Safe SEO Friendly & SEO Optimized WordPress Themes

There are hundreds of thousands of WordPress themes that advertise SEO-friendly, page speed optimized, responsive, and much more. The brutal truth is that very few of them are, anyone can say their themes are SEO optimized & SEO friendly, but only people who are specialized in it will know if it is true or not. Our finest job as theme creators and WordPress knowledge sharers is to go through the themes, line by line of code, and check if they are or not. Any theme you’ve seen on the list above has been gone through carefully.

Where To Download Free Search Engine Optimized WordPress Themes

We have tested themes from, Creative Market, and many other theme directories; we have tested more than 300 themes to create the different theme recommendation lists we have on our website. Of course, you can go to their sites to view more than 10.000 themes, but it’s hard to get a decent overview of which is good and which isn’t.

Responsive, Customizable & Beginner Friendly SEO Optimized WordPress Themes

It’s 2024; let’s be honest, if your website isn’t responsive, you won’t rank well on Google or have a good shot at getting your business started – we are fully aware of that; it’s one of the most important SEO factors these days, Google is mobile-first now, which means they rank your website, depends on how good it works on mobile. Another critical factor we have been looking at is how beginner-friendly vs. customizable they are. Most themes with lots of features are not beginner-friendly; in fact, most of them are almost impossible to set up for someone who’s not a developer. Every theme recommended in this list is very customizable, beginner-friendly, and, of course, fully responsive.

  1. Hi guys 🙂 Thank you for such a great article. Trying to find a good theme for Gutenberg. Does any theme include custom Gutenberg blocks?

    1. I use Divi theme with Divi Builder plugin for my project and I have access to many custom Gutenberg modules, you will surely like it 🙂

  2. Choosing a theme is quite an essential part while building up a blog or website. And you have done a great job in selecting some of the few SEO friendly wordpress theme free. Even I used Photoblogster for my blog. I loved it.

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