Guide to setting up Yoast in WordPress

Last updated: January 26, 2024

If you are about to start SEO optimization on your WordPress website and you want to use tools that can help you make the most optimal and successful efforts, you can benefit from using Yoast.

If you don’t already know Yoast, it’s a smart tool that is used to analyze your WordPress site and indicate how well you hit the search engine optimization that the search engines will find optimal.

In the following, you will find a guide on how to install Yoast for WordPress plugin on your WordPress in order to easily use the tool. In addition, there will also be a brief overview of search engine optimization and its basic principles. If you need help with optimizing your website for SEO then consider turning to expert SEO companies like PK Medier or read the Moz guide to SEO.

How to install Yoast in WordPress

To install the Yoast SEO plugin on your WordPress site, you can easily follow the simple steps below, which will walk you through the easy installation process.

  1. Log in to your WordPress page: When logged in, go to your ‘Dashboard’.
  2. Select ‘Plugins’: On the left-hand side, you will find the menu in which you can click on ‘Plugins’
  3. Find Yoast SEO: By clicking on ‘Add New’ at the right top of the screen, you will be able to search for the Yoast SEO plugin in the search bar.
  4. Install the plugin: The search will show you the plugin, where you can simply click ‘Install Now’ and the installation will begin.
  5. Activate the Yoast plugin: Once the installation is complete, you will be able to activate the plugin by clicking the ‘Activate’ button. This will appear where the installation button was previously located.
  6. Ready to use: Once activated, the plugin is ready to be used in WordPress.

After successfully installing the Yoast plugin in WordPress, you can begin using it to SEO optimize your website. Read more about this below.

Why SEO optimize your website with Yoast

Today, it is not only important but almost necessary to have proper SEO optimizing your WordPress website if you want to be found organically in search results on Google and other search engines. Therefore, it’s also important to have the right knowledge to know what to do and what not to do.

These days, most businesses and website owners are already familiar with search engine optimization. Therefore, it might be something you’ve worked with or read about before.

To explain SEO optimization in basic terms, the discipline aims to optimize your website so that search engines read an authority on your site that makes it valid as an answer to the questions and topics that users search for in the search engine.

Thorough optimization is important for your performance

When SEO optimizing your website, it’s important to keep in mind the key requirements that search engines have for your WordPress website.

This includes:

  • Links
  • Content
  • Technical setup

These three points are extremely important when it comes to search engine optimization of WordPress websites and other domains. If you have these points under control, you are well on your way.

Below we will briefly go through the different points to give you an understanding of what each concept encompasses.

Content on your website

When specific keywords and terms are repeated in the right amount and the text is written in high quality, search engines will recognize your website as a good search result for the specific area you want to target with your content and website.

Technical optimization of your setup

It should be easy for visitors to navigate around your site, click into other subpages, and interact with your site. The longer the visitor stays on your domain, the more authority the search engines assign to you, as it recognizes the long visit as an indicator that your site has valuable and engaging content.

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