AI is already everywhere. It’s like when first humans discovered fire and spent days and nights trying to figure out all the amazing things they could cook, bake, temper, and set ablaze. Similarly to that, we’re just discovering the potential behind AI and all the amazing ways we can use it to make our lives better.
For webmasters (especially those using WordPress) and content creators, this creates so many new ways to enhance the consistency of your results, as well as save a lot of time and money.
1. Subtitling
AI tools are much more accurate and efficient than they ever were.
With the help of AI subtitling companies, you no longer have to wait for human typists to complete the subtitle. Subtitling takes place in real-time, and it’s more accurate than it was ever before.
Still, why do subtitles even matter?
The first major reason why subtitles are necessary is in order to make your content available to people who are hard of hearing or deaf. This helps make videos more accessible and makes your content and your brand more inclusive.
Next, it’s important to mention that about three quarters of people watch mobile videos without sound on. This is the case even when they’re alone at home. In other words, adding subtitles makes your content more mobile-friendly.
Perhaps more importantly, the main use of subtitles (outside of the English-speaking world) is to make the language accessible to users speaking other languages. Subtitles are used for the translation of what’s being said (and often even non-verbal cues) to the audience watching the video.
Keep in mind that the translation doesn’t have to be in a different language to be valuable. Even those who understand English (native speakers, second-language speakers, or foreign-language speakers) can find it useful.
Perhaps the audio is not that great. Perhaps they’re watching the video in a noisy environment. There are a lot of scenarios where the person speaking has a particularly thick or peculiar accent (sometimes even a speech impediment). In each of these scenarios, a subtitle can increase comprehension.
With the help of an AI subtitling tool, you can get all of this much quicker and for just a fraction of the price.
2. Voiceover tools
With the help of a voiceover, you can easily turn a simple graph or an infographic into an immersive video.
With the help of an AI voiceover generator, you can get it without a voice actor. You no longer have to pay voice actor fees or wait for them to finish the project. You can get a much quicker time to produce, and this is an opportunity that you can’t miss out on.
Moreover, the reason why AI voiceover is so great is because it provides you with an incredible consistency. A voice actor can leave you and finding someone who sounds similar is near-impossible.
If you want a specific voice (a specific tone or a level of confidence/performance), you can just set the AI up.
Voiceover tools also increase your level of self-reliance. As a webmaster, one of the most frustrating parts of the job is waiting for other people to finish their job so that you can edit and upload something. When you get access to the voiceover tool, you get the power to just handle it all on your own. When you want something done right, you must do it yourself.
Just take a look at the video game industry. Many games suffer because players avoid them because they’re text-only (and they’re too lazy or uninterested to read). With a voiceover, this is no longer a valid complaint.
Most importantly, a voiceover makes your site and content more accessible to the public. Sure, we’ve previously talked about how 75% of people prefer to watch videos without sound, yet sometimes sound-only is preferred.
People driving to work or people listening to content while they do their chores will appreciate this. The same goes for blind people and those hard of seeing.
3. Theme and page designer
The page itself affects the way the content is perceived. This means that, in the past, you had to be both a designer and a content provider. You have to write a post or produce a video and then hope that the page will do it justice. This is no longer so.
As we’ve mentioned in the previous section, the ability to do something on your own is invaluable. It’s not just about the fact that skilled web designers are incredibly expensive.
An AI tool is a lot cheaper, especially since you usually pay for it on a SaaS model and not per-use. In other words, you can make it all in a much shorter term, dislike it, discard it, and make it all over again.
This makes the whole process a lot faster. Namely, you get a much shorter time between conceptualizing an idea and seeing it in action. It’s like prototyping but even better. Instead of trying to conceptualize an idea, you can just come up with a first draft and produce it in a matter of minutes or seconds.
This way, you can immediately abandon bad ideas instead of settling for them since there’s no time to make something new because it’s already too late (usually because you waited for so long).
Another great thing you get this way is consistency. You see, you want each page to be similar in constitution and represent your brand with relatively high consistency. With a tool, you can ensure that the majority of your pages and themes follow your brand design and have the same consistency.
All of this makes you more open to experimentation. You can test out one idea, and if you don’t like it, you can just try out something new. This encourages creativity and innovation.
4. AI SEO tools
Even the best piece of content and media is not worth much if there’s no one to see it. Now, with each update, Google is trying really hard to ensure that the best content gets to the top. Still, without proper optimization, this is an uphill battle.
Now, we won’t get into the way you can use generative AI to create content. Instead, we’ll focus on the way you can use these tools to optimize all your content and pages for SEO.
Today, the majority of modern SEO tools and plugins are AI-powered. One of the biggest modern SEO tools, Yoast, is AI-powered, especially for functions like title and description generation. Integrating Yoast with your WordPress is also quite simple, and if you’re already using it, you’re already benefiting from these AI features.
Other than metadata generation, the majority of these tools also help you with internal link building. An automated link assistant can help you create a more consistent internal network, which boosts your SEO rank and increases the average visit duration across the board.
The best part about this is that some of these tools are all-in-one. Sure, even the “traditional” SEO plugins and tools are now AI-powered, or they’re getting heavily outcompeted.
These tools deliver higher search engine rankings, more visibility on SERPs, and more traffic to your site.
5. Spam protection
Protecting your media from spam is incredibly important. The first reason behind this is the fact that your SEO rank may depend on it. Second, your reputation is at stake. Even human observers (not just bots) will be able to recognize spam from a mile away.
So, if visitors can detect spam, why can’t your moderators or your webmaster?
It’s not that they can’t; they just can’t do it quickly enough. Spam overwhelms your pages. It happens in droves, and at one point, your comment section is completely spam-free, and the next second, there’s nothing but spam.
Deleting these spam links will boost your SEO rank, but there’s more to it than that. If it is left unattended for long enough, spam will actively harm your SEO rank. The sooner you discover it, the better.
Now, one downside of this type of spam protection is that it isn’t good at detecting human-made spam content. The thing is that it uses different markers for spotting spam, and what it traces the most is suspicious and malicious activity.
At the same time, human-made spam is not nearly as dangerous. The thing is that a human can only make so many comments, and even if they’re very determined and have a lot of time on their hands, it just doesn’t compare to the actual use of tools.
AI-powered solutions can help you get the most value out of your media
Even if you’re not that keen on generative AI and its societal impact, it’s undeniable that AI-powered tools simply give better results. They’re already integrated into the tools that you’ve been using long before the AI reached its current state and status. In other words, the use of can give you a competitive edge, but soon, it will be mandatory. Being an early adopter is always better.
Written By Srdjan Gombar
Veteran content writer, published author, and amateur boxer. Srdjan has a Bachelor of Arts in English Language & Literature and is passionate about technology, pop culture, and self-improvement. In his free time, he spends time reading, watching movies, and playing Super Mario Bros. with his son.
Thanks, I really enjoy IBM Watson Assistant for WordPress which allows you to create AI-powered chatbots using IBM’s natural language processing capabilities. You can design conversational flows, train your chatbot, and deploy it on your website to provide personalized assistance to users.