Finding the right WordPress newsletter plugin can make a world of difference for your website. Whether you’re looking to boost engagement, drive conversions, or simply manage subscribers, the right email marketing tools can help you achieve your goals.
But with so many options out there, how do you choose the best plugin for your business? We’ve put together a list of the seven best WordPress newsletter plugins to help you out.
Top 7 WordPress Newsletter Plugins for Businesses
Below are seven popular email marketing services, each with unique features and pricing options. From powerful automation to user-friendly design tools, these plugins have something for everyone, whether you’re just getting started or looking to level up your campaigns.
1. Sender
Sender is an affordable (yet powerful) email marketing platform that integrates seamlessly with WordPress as a newsletter plugin. It offers a user-friendly design, exceptional customer service, and an impressive array of features tailored for both beginners and pros. With Sender, you’ll enjoy robust email and SMS marketing capabilities that make it easy to craft and manage your campaigns.
Key Features:
- User-Friendly Interface: Create and send professional emails with ease thanks to Sender’s intuitive interface.
- Automated Workflows: Save time with premade workflows for welcome, abandoned cart, and ‘thank you’ emails, plus unlimited automation on the free plan.
- Drag-and-Drop Email Builder with Responsive Templates: Design responsive emails in minutes without any coding knowledge—whether you’re at your desk or on the go.
- Lead Capture and Segmentation: Use popups to capture quality leads, segment your audience, and target them with tailored content that drives results.
- Real-time Insights: Make data-driven decisions with live reports and a newsletter heatmap that shows what works and what doesn’t.
- Customer Support: Benefit from 24/7 friendly customer service, even on the free plan.
Pricing:
- Free Forever plan with unlimited automation.
- Paid plans start at $8 per month.
2. The Newsletter Plugin
The Newsletter Plugin is a powerful WordPress email marketing tool that simplifies the process of creating and managing newsletters. Perfect for both beginners and experienced marketers, it combines ease of use with robust features to enhance your communication strategy.
Key Features:
- Easy-to-Use Visual Composer: Create beautiful newsletters with a user-friendly, drag-and-drop interface that requires no coding knowledge.
- Automation Tools: Schedule automated campaigns to engage your audience with timely content, from welcome series to follow-up emails.
- Advanced Segmentation: Use powerful segmentation options to group subscribers and target them with relevant newsletters.
- Responsive Design Templates: Ensure your newsletters look great on any device with customizable, mobile-friendly templates.
- Comprehensive Analytics: Track your campaign performance with in-depth reports so you can fine-tune your strategy based on opens, clicks, and conversions.
- Lead Capture and Management: Integrate with popular form builders to seamlessly capture leads and build your subscriber list with ease.
Pricing:
- Free plan available for basic features.
- Paid plans start at $69 (one-time fee).
3. Omnisend
Omnisend is an exceptional marketing automation tool that integrates with WordPress to provide powerful email and SMS marketing capabilities for ecommerce businesses. With its feature-rich platform, Omnisend empowers you to create, automate, and optimize your campaigns for a seamless and engaging customer experience.
Key Features:
- Easy-to-Use Campaign Builder: Craft stunning email campaigns with a drag-and-drop editor and pre-designed templates.
- Pre-built Automation Workflows: Save time with pre-built templates for automating essential processes like welcome series, cart recovery, and post purchase follow-ups.
- Multichannel Capabilities: Boost your marketing reach by combining email, SMS, and push notifications within your automated workflows.
- Advanced Segmentation and Targeting: Use customer data and behavioral triggers to create audience segments and send personalized messages that drive results.
- In-depth Analytics and A/B Testing: Monitor campaign performance with detailed analytics. Optimize your strategy with A/B testing to identify what works best for your audience.
- Seamless Integrations: Enhance your campaigns with integrations that support multichannel efforts and connect to various ecommerce tools for better data flow and customer insights.
Pricing:
- Free plan available with limited features.
- Paid plans start at $16 per month.
4. HubSpot
HubSpot brings an all-in-one marketing, sales, and service suite to WordPress, which is perfect for businesses looking to streamline operations. With its robust set of tools, HubSpot makes it easy to create and optimize newsletters and other customer interactions directly from your WordPress site.
Key Features:
- Integrated CRM and Contact Management: Manage your contacts with HubSpot’s built-in CRM. Track customer interactions and gain detailed insights into your subscribers’ actions.
- Drag-and-Drop Builder: Create professional, mobile-optimized newsletters with the drag-and-drop editor and over 20 pre-designed templates.
- Live Chat and Chatbots: Engage with your audience in real time using customizable live chat and chatbot features.
- Custom Forms and Popups: Capture leads with easy-to-create forms and popups you can embed into posts and pages to grow your email list.
- Analytics and Reporting Dashboards: Monitor your campaigns and site performance through intuitive analytics dashboards. Track key metrics such as page views, email engagement, and conversation rates to refine your strategy and drive better results.
- Seamless Integrations: HubSpot connects with other WordPress plugins and tools, making it easy to manage your marketing campaigns in one place.
Pricing:
- Free plan available with limited features.
- Paid plans start at $20 per month.
5. Mailchimp
Mailchimp is a separate email marketing service that integrates seamlessly with WordPress, making it a top choice for businesses of all sizes. Its blend of powerful tools and user-friendly features helps users create, manage, and send effective newsletter campaigns.
Key Features:
- Drag-and-Drop Email Editor: Build visually-appealing emails using customizable templates and personalization options for targeted communication.
- Automation Capabilities: Save time and boost engagement by setting up automated workflows triggered by customer interactions.
- Advanced Segmentation: Organize your audience into segments based on behaviors or demographics to send highly relevant content that resonates with each group.
- Detailed Reporting and Analytics: Access comprehensive insights to measure campaign success, from open and click rates to conversions.
- Integration-Friendly Platform: Connect Mailchimp with ecommerce stores, CRM systems, and social media for a cohesive multi-channel marketing.
Pricing:
- Free plan available with essential features for getting started.
- Paid plans start at $13 per month.
6. Brevo
Brevo is an all-in-one email marketing solution tailored for WordPress users who want to elevate their communication strategy. With its blend of simplicity and advanced capabilities, the platform empowers you to create and send newsletters that resonate with your audience.
Key Features:
- Customizable Subscription Forms: Design attractive subscription forms using an intuitive WYSIWYG editor or tailor them further with HTML/CSS for a cohesive look that matches your WordPress website.
- Advanced Contact Management: Organize your subscriber lists with flexible folder and list management, bulk imports, and unlimited custom fields for detailed data collection.
- Responsive Email Creation: Build eye-catching newsletters with a drag-and-drop editor and leverage a library of mobile-friendly templates to ensure your emails look great on any device.
- Automation: Install Brevo’s automation scripts and set up workflows from your WordPress dashboard to streamline tasks like welcome emails and follow-up sequences.
- Transactional Email Support: Boost deliverability with built-in SMTP integration and reusable transactional email templates for consistent communication.
- Real-Time Analytics: Monitor your campaign performance with comprehensive statistics on open rates and clicks.
Pricing:
- Free plan available with limited features.
- Paid plans start at $9 per month.
7. Icegram Express
Icegram Express is a reliable WordPress plugin that brings simplicity and effectiveness to email marketing. Designed for businesses and content creators who want to engage their customers, Icegram offers a robust set of features that make creating and managing newsletters straightforward.
Key Features:
- Intuitive Dashboard: Manage your email campaigns with ease, thanks to an accessible interface that suits beginners and seasoned marketers alike.
- Unlimited Forms and Lists: Build and maintain as many subscription forms and segmented email lists as needed.
- Automated Workflows: Save time with autoresponders and drip campaigns that automate follow-ups and nurture your email subscribers with consistent messaging.
- Broadcast and Post Alerts: Keep your audience informed by sending broadcast emails or blog post notifications whenever you publish new content or have updates to share.
- Detailed Analytics: Gain insight into how your campaigns perform with advanced metrics to refine your strategy.
- Spam Prevention: Protect your customer base with built-in tools like CAPTCHA integration and domain blacklisting.
- Seamless Integrations: Connect with WordPress themes, plugins, and SMTP services to enhance your email capabilities and overall workflow.
Pricing:
- Free plan with limited features.
- Paid plans start at $96.75 per year.
Comparison Table
| Tool | Key Features | Free Version | Paid Plan |
| Sender | User-friendly interface, automated workflows, drag-and-drop email builder, lead capture popups, real-time insights, 24/7 support | Yes | $8/month |
| The Newsletter Plugin | Visual Composer, automation tools, advanced segmentation, responsive design templates, comprehensive analytics, lead management | Yes | $69 (one-time) |
| Omnisend | Campaign builder, pre-built automation, multichannel capabilities, advanced segmentation, A/B testing, seamless integrations | Yes | $16/month |
| HubSpot | CRM and contact management, drag-and-drop email builder, live chat and chatbots, custom forms, analytics dashboards, integrations | Yes | $20/month |
| Mailchimp | Drag-and-drop editor, automation, advanced segmentation, detailed reporting, integration-friendly platform | Yes | $13/month |
| Brevo | Customizable forms, contact management, responsive email creation, automation, transactional email support, real-time analytics | Yes | $9/month |
| Icegram Express | Intuitive dashboard, unlimited forms and lists, automated workflows, broadcasts, detailed analytics, spam prevention | Yes | $96.75/year |
Sender Stands Out as a Top Choice
Sender shines for its affordability, ease of use, and comprehensive features, making it a perfect fit for businesses looking for a powerful email marketing solution. Its user-friendly interface, extensive automation capabilities, and real-time insights provide a solid foundation for creating and managing professional campaigns.
The other email marketing services we’ve discussed above also offer robust features, each with its own strengths and pricing options. Consider your specific needs, budget, and growth goals to select the right tool for your business.
FAQ:
What Are the Best WordPress Newsletter Plugins for 2025?
The best WordPress newsletter plugins for 2025 include Sender, The Newsletter Plugin, Omnisend, HubSpot, Mailchimp, Brevo, and Icegram Express. Each of these plugins offers unique features, pricing options, and levels of customization, ideal for businesses of all sizes.
Why Is Sender a Great Choice for WordPress Users?
Sender is a fantastic choice for WordPress users due to its powerful combination of affordability, user-friendliness, and comprehensive features. With its drag-and-drop email builder and robust automation workflows, Sender makes it easy to create engaging campaigns.
Plus, its free plan includes unlimited automation. This makes it an attractive option for businesses just starting out or looking to optimize their email marketing campaigns without breaking the bank.
What Should I Consider When Choosing a WordPress Newsletter Plugin?
When selecting a WordPress newsletter plugin, consider factors like ease of use, available automation features, integration capabilities, and customer support. In essence, choose a tool that aligns with your business goals, offers customization to meet your design needs, and provides clear reporting for campaign performance.
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