Whether launching your own marketing agency or wanting to grow your existing business, it is time to make your job easier and find the right tools to maximize your success. Fortunately, the digital world is full of fantastic agency marketing tools, with free and paid options, offering a promising path to growth and success.
As customer behavior constantly changes, it becomes imperative for any agency to have a comprehensive toolset in its arsenal to automate complex tasks, improve marketing results, and save time and budget.
This article will examine powerful marketing tools for agencies with a tight budget to optimize marketing processes effectively and efficiently.
1. SE Ranking
SE Ranking is a powerful all-in-one SEO platform to support every step of your marketing agency activity. The best thing about the tool is using valuable tools under one roof. SE Ranking provides a wide range of marketing tools such as AI writer, competitor research, backlink checker, rank tracking, website audit, keyword analysis, etc.
SE Ranking helps avoid agency barriers to increase the management and collaboration of your client’s projects. You can easily handle different clients by adding unlimited websites to your account and sharing 1-5 user seats with your team for more involvement. Moreover, the tool gives access to enormous datasets and provides accurate insights based on AI-powered algorithms.
Using SE Ranking, you can deliver well-detailed and transparent reports on traffic, rankings, and website performance in a format your clients can easily understand. Additionally, you can automatically generate and send reports to ensure your clients regularly get updates on their site’s progress. You can try a free 14-day trial to test all the best features and choose what fits best your marketing needs.
2. IPWhois
IPWhois is a free tool for small projects that allows fewer than 10,000 monthly requests. It quickly detects anyone’s location based on an IP address, and you can easily get and access data without having any technical skills.
IPWhois includes advanced localization features, such as multilingual responses on both the front and back ends. Thanks to its sizeable global server coverage, the tool always provides correct and reliable data with an average response of about 90 milliseconds. Moreover, it helps you identify any attempts to attack your website, whether it is a login or payment fraud. You can easily prevent potential attacks using IP geolocation API and secure your site and visitors.
3. Picsart
Picsart is a great AI-powered creative tool for marketing agencies to grow their business and transform their creative process. The tool includes many useful features for creating and editing designs, including an AI video and image generator, logo maker, GIF generator, background remover, sticker maker, etc. Thanks to its user-friendly interface and extensive features, you can easily elevate your project with customizable designs or from a blank canvas.
Using AI algorithms, you can quickly accelerate your creative marketing projects, generate or edit your images and videos, remove backgrounds, enhance blurry photos, or develop new designs with AI effects and filters. Picsart offers a free 7-day trial to test all the best creative toolkits for your marketing agency. You can cancel the subscription anytime.
4. Mention
Mention is one of the most powerful tools for monitoring clients’ mentions on the web and social media and effectively managing their online reputations. You can get complete online visibility about your brand by entering any keyword, topic, or company and analyzing mentions from different sources in real-time.
Due to its insightful analytics and extended reports, you can dive into your marketing efforts via different channels, measure the success of your competitors, respond to negative PR, detect critical influencers in your niche, analyze changes in the mention volume, and identify trends in your industry, for example, planning the future finance or law firm marketing strategy.
Using its Social Media Management tool, you can easily create and schedule social media posts on Twitter, Instagram, Facebook, and LinkedIn, leverage AI to create hashtags, transcripts, and captions in seconds, easily collaborate with your team, better understand what content performs best on different channels, and compare your performance to your competitors.
The best thing about the tool is that you can gather all your messages from different social media accounts and manage them in one place. Mention allows you to start your 14-day free trial to monitor and manage your clients’ mentions, but with limited features.
5. CloudTalk
CloudTalk is a cloud-based call center solution that helps your sales team reach more clients, avoid international calling headaches, and increase customer experience by providing phone numbers from 160+ countries and AI-powered analytics. The tool helps streamline workflows and combines your existing CRM and intelligence tools like HubSpot, Zapier, Zendesk, and others to build a winning communication strategy. Moreover, its Call Analytics and Recording feature allows you to analyze targeted calls and track their overall performance to boost your sales strategy.
“We leverage CloudTalk on any mobile device to place and get calls from any location with reliable connectivity. This tool is particularly beneficial for portability in case you already possess a local phone number,” said Sam Meenasian, Founder of USA Business Insurance. “Using this tool, we can promptly reach out to our clients, manage shipping, delivery, returns, and cancellations, and organize meetups, all while ensuring swift responses.”
With features such as call recordings, emotion analytics, and call notes, your team can gain deeper insights into your audience and improve their handling of customer interactions. You can get started with a 14-day free trial, which includes access to essential features.
Conclusion
If you want your marketing agency to succeed, finding the right marketing tools can help you achieve great results and automate marketing processes. The tools mentioned above are a great starting point for your agency to determine what best fits your marketing needs and reach long-term goals.
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